Cinnamon is a teeny café on historic Front Street in the heart of the downtown of the small city of Penticton, British Columbia. Canada! We’re offering up interesting twists on wraps and sandwiches as well as patisserie, and we try to have something new going on much of the time. The menu is seasonal, and our focus is on local, organic, and sustainable food choices and practises.
‘Local’ is not about simply purchasing a bit of close-grown produce, but about searching out suppliers and purveyors of ingredients that showcase the beautiful food the Okanagan can offer. It’s about pride of place, about human scale, and doing business in a different way. We prefer local and organic, but we prioritize locally grown over organic agribusiness produce. Perhaps that ties in to sustainability, although it’s a safe bet that ‘sustainable’ is hard to measure. We choose our food carefully, and look at every aspect of the business to minimize our footprint. We’ll be writing more about all of these things!
The soul of the enterprise is a more satisfying way of doing business, easier on the environment, attuned to the needs of people, not ‘customers’, and managing for the long term good rather than short-term earnings. If you’re one of those who doesn’t believe business can have a soul, you likely won’t be interested. For the rest of you, we’d be pleased if you’d like to follow our journey and help us along the way.